IT and the business knows: The year-to-year viability of a company depends on its ability to innovate.
We have learned over the years that innovation comes from three sources.
- Top Down – Driven by management imperatives (i.e. we have to be in the cloud)
- Bottom Up – Can originate anywhere in the organization, everyone participates and offers new ideas (i.e. start with a blank piece of paper)
- Middle – This core innovation represents efforts to make incremental changes to existing applications and incremental inroads into new markets. Such innovations draw on assets the company already has in place.
